以城市更新为起点
STARTING FROM URBAN RENEWAL

本次竞赛响应昌平区政府关于城市更新中“微资源改造”“试点单元统筹先行”的政策方向，选取回龙观东西大街与凉水河路两条具有代表性的城市道路作为实践样本，通过城市家具这一介入尺度，探索可复制、可推广的街道更新路径。
This competition responds to the policy direction of the Changping District Government regarding “micro-resource transformation” and “pilot unit coordination first” in urban renewal. It selects two representative urban roads, Huilongguan East-West Street and Liangshuihe Road, as practical samples. Through the intervention scale of urban furniture, it explores replicable and promotable street renewal paths.

以真实生活需求为底线
GROUNDED IN REAL-LIFE NEEDS

改造区域普遍存在以下问题:
街道公共设施数量不足、功能单一，难以支撑高频使用; 城市家具缺乏系统性，更新多为”点状补丁”; 通勤高峰与社区生活高度叠加，停留空间不足; 街道缺乏能够承载在地文化与社区记忆的公共载体。本次竞赛强调功能优先、体验真实，反对脱离使用场景的造型堆叠，鼓励将城市家具视为”城市软装系统”，而非孤立的景观小品。

The target areas commonly face several challenges. Public amenities are insufficient in number and limited in function, failing to meet the demands of intensive daily use. The renewal of urban furniture has been largely piecemeal, lacking a coherent systematic approach. The streetscape struggles with overlapping peaks of commuting and community life, resulting in a critical shortage of spaces for lingering and rest. Moreover, there is an absence of public venues that embody local culture and collective memory. In response, this competition prioritizes functionality and authentic user experience. It discourages arbitrary sculptural forms divorced from practical needs and encourages designers to conceive urban furniture as an integrated “public realm furnishings system,” rather than as standalone decorative objects.

以整体审美与系统升级为目标
ASPIRING TO INTEGRATED AESTHETIC HARMONY AND SYSTEMIC TRANSFORMATION

我们期待参赛作品在审美上具备辨识度，但不追求短期网红效应；在表达上具有在地性，但不流于符号拼贴。设计需将路线、尺度、动线、人群结构、街道界面、风向与日照等因素纳入整体考量，回应真实的城市条件。
We seek submissions that are aesthetically distinctive yet eschew transient online celebrities, and that are deeply contextual without devolving into superficial iconography. The designs must holistically synthesize a range of factors—including circulation patterns, human scale, pedestrian flows, demographic profiles, street-edge conditions, wind patterns, and solar angles—to form a coherent response to the actual urban fabric.

重新定义“城市家具”，从“设施”到“媒介”
Reimagining Urban Furniture: From Utility to Social Catalyst.

当然，最终你会像一位设计师那样，用一个巧妙，低成本，可迭代的“触发器”，它也许是墙边微妙可依靠的隆起，也许是老旧报亭的微更新，也许是白天市集与夜间社区乘凉可转换功能的模块化系统。这个设计不是终点，而只是个起点，它将植入一个能激发后续无数可能性的“种子“，让居民成为完成设计的共同参与者。
Ultimately, you will think like a designer, devising a clever, low‑cost, iterative“trigger”—perhaps a subtly shaped ledge to lean against, a light‑touch refresh of an old news kiosk, or a modular system that adapts from daytime market stalls to evening community gathering spaces. Your design is not an end point, but a beginning: a seed that, once planted, invites residents to co‑create, nurturing countless future possibilities.

在这次竞赛中，我们倡导将“城市家具”——一组座椅，一盏街灯，一处标识，一个装置，一片花池——重新定义为城市生活的“媒介”，它们不再是冷漠的标准化产品，而是承载集体记忆，促发偶然相遇，启发自发性活动的社会性构件。城市更新发展到今天，除了建筑物理空间尺度的改造，我们更愿意鼓励大家像人类学家那样潜入昌平的街巷，跟踪清晨出门的居民，观察他如何在街角停留的是否自然，能否为他添加一份微小的从容；像个艺术家那样，观察通勤者穿越街区时，那些被悄然踩成捷径的边界，如何成为小型艺术装置的起点；像个电影导演那样，深入清晨的菜市场，在被挪用的板凳与板车构成的棋牌空间里，为你的角色与剧本找到最佳的取景框。
In this competition, we propose reimagining “street furniture”—benches, lampposts, signage, installations, planters—as a medium for urban life. These elements should transcend mere standardized objects to become social conduits that carry collective memory, foster chance encounters, and spark spontaneous activity. As urban renewal evolves, moving beyond mere physical transformation, we invite you to explore Changping’s lanes and alleys through multiple lenses:Like an anthropologist, trace the footsteps of early‑morning residents. Notice how they pause naturally at a street corner—and consider how a small, thoughtful intervention might lend a moment of grace to their daily routine;Like an artist, observe the desire paths worn by commuters across neighborhood edges. These informal shortcuts could become points of departure for subtle artistic installations;Like a film director, step into the morning market. Among the repurposed stools and carts that form impromptu gaming corners, find the perfect frame for your characters and story.

昌平的街巷，站在传统与更新的交汇点，我们期待你的设计可以通过以深度的洞察，有温度的介入，激发活力的巧思：连接与缝合：在街道与使用者间，通过系列“家具”节点，创造有意义的步行体验与视觉对话。记忆的转译：将本土历史，文化或自然元素，以当代的设计与启发性功能，融入日常街道场景。活力的催化：将看似消极的转角，围墙边，空旷广场，通过“街道家具”的重塑与激活，催生出玩耍，小憩，展售，观演等微小但宝贵的公共生活。最终，我们追寻的不是一件孤立的作品，而是一个充满街道故事的过程，让我们从一组让人愿意坐下聊天的椅子开始，从一杆照亮归家路的灯柱开始，从所有细微而坚定的改变开始，为昌平撰写一个充满洞见与温情的提案。
Changping’s streets stand at the crossroads of tradition and renewal. We look for designs that demonstrate deep insight, empathetic engagement, and inventive spark—designs that can:Connect and stitch street to user through a series of furniture “nodes,” creating meaningful walking experiences and visual conversations. Translate memory by weaving local history, culture, or natural elements into everyday street scenes through contemporary, function‑inspired design.Catalyze vitality by transforming neglected corners, wall‑adjacent spaces, and barren plazas into settings for play, rest, pop‑up exhibitions, performances, and other small but precious public‑life moments.What we seek is not a standalone object, but a process rich with street narratives. Let’s start with a cluster of seats that invite conversation, a lamppost that lights the way home, and every other subtle, steadfast change—and together draft a proposal for Changping that is insightful, warm, and alive.

A. 必选项目
1. 报名表（请至官网下载）
2. 项目总概括：写明所选的路段和下属赛道种类，简述项目核心理念等
3. 设计方案PDF，包含但不限于以下内容：所选点位信息、赛道信息、设计分析、设计成果展示、项目预算等
A. Mandatory Submission Documents
1. Application Form (available for download on the official website).
2. Project Summary: This should specify the chosen road section and sub-category, and provide a brief overview of the project’s core concept.
3. Design Proposal PDF: The document should include, but is not limited to, the following elements: details of the selected site, relevant competition category information, design analysis, visual presentation of the design, and a project budget.

B. 可选项目
1.图片类：创作草图、工作照片及其他创作过程资料等。
2.视频类（2-4分钟）：可直观展示设计构想、动态效果或团队创作思路，格式为MP4，单个文件不超过100MB。
B. Optional Supporting Materials
1. Image Materials: Creative sketches, progress photos, and process documentation.
2. Video Submission (2-4 min): A video to visually convey the design concept, dynamic effects, or team workflow. Format: MP4. Max size: 100MB per file.

报名方式：
参赛选手可通过登陆https://new.aim-competition.com竞赛官网进行报名参赛并提交竞赛作品
How to Register:
Participants can register and submit their entries via the competition official website at https://new.aim-competition.com

提交方式：
A.线上提交
前往https://new.aim-competition.com按照相应步骤进行提交作品(6月10日20:00前)
Online Submission
Go to https://new.aim-competition.com
Follow the corresponding steps to submit your work (before20:00 on Jun 10).

B.邮件提交
上传内容至info@aim-competition.com邮箱
B. Email Submission
Upload your submission to the email address: info@aim-competition.com

主办单位：北京市昌平区城市管理委员会
承办单位：AIM国际设计竞赛 SMART度假产业平台
Organizer: Beijing Changping District Municipal Administration Commission
Co-organizers: Changping District Co-creation Center AIM International Design Competition
SMART Integrated Resorts Industry Platform

AIM始终将关注重点放在青年设计师的成长以及随着社会发展，被忽视的弱势建筑群体，同时与政府、院校、媒体、公益组织、事务所、设计师、开发商等多方保持着良好的合作关系。AIM始于北京，致力于为文旅行业提供拥有兼容性、持续性、生产性、生长力的内容产业及创新人才。16年38场竞赛，8000+份创意解决方案，100万+影响人群，涉及建筑设计、民宿、IP公共艺术、文创等。在不断更新迭代当中,形成了以奖代补、以赛代招的创新竞赛招商模式，通过组织一场竞赛，营造一个社群，并搭建一个连接生产需求和生产力的平台。在文旅的常规赛道内，创造出多元化路径以解决“IP升级、人才升级、内容升级、社群升级”的关键内核。

AIM has always focused on the growth of young designers and the oftenoverlooked vulnerable groups in architecture amid social development. At the same time, it maintains strong collaborative relationships with governments, academic institutions, media, nonprofit organizations, design firms, designers, developers, and other stakeholders. Originating in Beijing, AIM is dedicated to providing the cultural and tourism industry with content and innovative talent that is adaptive, sustainable, productive, and growthoriented. Over 16 years, AIM has organized 38 competitions, gathered over 8,000 creative solutions, and impacted more than 1 million people—spanning architectural design, homestays, IPbased public art, cultural creativity, and more. Through continuous evolution, AIM has developed an innovative competitionbased model that replaces subsidies with awards and recruitment with contests. By organizing a competition, it builds a community and creates a platform connecting production needs with productivity. Within the conventional track of cultural tourism, AIM has forged diverse pathways to address the core challenges of “IP upgrading, talent upgrading, content upgrading, and community upgrading.”

参赛者提交作品之前，请仔细阅读以下条款:
Before submitting your entry, please carefully review the following terms:
依据国家有关法律法规，凡主动提交参赛作品的选手，主办方认为其已经对所提交的作品版权归属作如下不可撤销声明：
In accordance with relevant national laws and regulations, by actively submitting an entry to the competition, the participant is deemed to have made the following irrevocable statement regarding the copyright ownership of the submitted work:

1、原创声明
参赛作品是参赛者原创作品，未侵犯任何他人的任何专利、著作权、商标权及其他知识产权。
1. Originality Statement
The submitted entry is an original work created by the participant and does not infringe upon any third party’s patents, copyrights, trademark rights,or other intellectual property rights.

2、参赛作品知识产权归属
参与竞赛的参赛者/团队/工作室等，依法对参赛产品拥有署名权、商标权、版权，大赛主办方及冠名方，对所有参赛作品拥有展示和宣传等权利。
2. Intellectual Property Ownership of Entries
Participants/teams/studios involved in the competition shall lawfully retain the rights of authorship, trademark, and copyright to their submitted works. The competition organizer and title sponsors possess the right to display, promote, and publicize all submitted works.

3、免责声明
全部参赛作品仅代表参赛者观点，不代表竞赛发起方及冠名方的观点、看法及立场。竞赛发起方及冠名方不保证参赛作品其内容、产品、服务或其他材料的准确性、可靠性、及时性、完整性和无差错性，不提供任何形式，无论是明示还是暗示的有关参赛产品中信息、内容、材料或产品的陈述或担保。
参赛选手提交的作品方案，艾思玛特(北京)国际文化顾问有限公司不提供方案落地执行，若甲方有落地执行需求，应与相关参赛选手对接落实。
3. Disclaimer
All submitted entries represent only the views of the participants and do not reflect the opinions, perspectives, or positions of the competition initiator or title sponsors. The competition initiator and title sponsors do not guarantee the accuracy, reliability, timeliness, completeness, or error‑free nature of the content, products, services, or other materials in the entries. No form of statement or warranty, whether express or implied, is provided regarding the information, content, materials, or products contained in the entries. For submitted proposals, SMARTER (Beijing) International Culture Consultants Co., Ltd. does not undertake the implementation of such proposals. Should there be a need for implementation, the relevant client shall directly coordinate with the corresponding participant(s) to proceed.

*本次活动的最终解释权归AIM DESIGN COMPETITION所有
The final interpretation of this event belongs to AIM DESIGN COMPETITION.