古北口镇：北京东北门的历史名镇
Gubeikou Town: A Historic Gateway to Beijing’s Northeast
古北口镇位于北京市东北部密云区，是首都的东北大门，距北京市区约 120 公里，距密云城区 55 公里。这里是北京东北部唯一的中国历史文化名镇，拥有深厚的历史文化底蕴。本次竞赛的核心场地——古北口镇政府路，从长城古镇会客厅起点至古北口历史文化馆终点，是古北口镇的行政与文化中心。街区建筑破旧、配套缺失，大量资产处于闲置状态，亟待创意力量的注入与激活。
Gubeikou Town is located in Miyun District in northeastern Beijing. Serving historically as the capital’s northeastern gateway, it lies about 120 kilometers from downtown Beijing and 55 kilometers from Miyun’s urban center. It is the only officially designated National Historic and Cultural Town in northeastern Beijing and is renowned for its deep historical and cultural heritage.The core site for this competition—follows the government road of Gubeikou Town, stretching from the Great Wall Ancient Town Reception Hall to the Gubeikou History and Culture Museum. It serves as the administrative and cultural heart of the town.The buildings are dilapidated, supporting infrastructure is largely missing, and many properties remain idle. The area urgently needs the infusion of creative energy to revitalize it.
三大核心文化资源
Three Core Cultural Resources
庙宇文化：
历史上曾有庙宇72座，现存10余处，形成了独特的”庙宇群落”景观，是本次竞赛的核心灵感来源。长城文化：拥有卧虎山、蟠龙山等40余公里未经商业开发的长城段落，是中国长城体系中最精华、最险峻的部分之一。
边关文化：
自古为兵家必争之地，是中原通往松辽平原和内蒙古草原的咽喉要道，留下了丰富的战争遗迹与戍边故事。
Temple Culture: Historically, the town was home to 72 temples. More than ten remain today, forming a distinctive “temple cluster” landscape that serves as the central inspiration for this competition.Great Wall Heritage: The area preserves over 40 kilometers of largely undeveloped Great Wall segments, including those at Wohushan and Panlongshan. These stretches are among the most dramatic and best-preserved sections within the entire Great Wall system.Frontier Heritage: For centuries, Gubeikou was a strategic military stronghold—a crucial passage connecting the Central Plains with the Songliao Plain and the Inner Mongolian grasslands. This history has left behind a wealth of battlefield relics and stories of frontier defense.
场地解读
Site Analysis
古街区概况：本次竞赛的核心场地——古北口镇古街区，即古北口镇政府路，从长城古镇会客厅起点至古北口历史文化馆终点，是古北口镇的行政与文化中心。
Overview of the Ancient Street District:The core site for this competition—the Gubeikou Ancient Street District—follows the government road of Gubeikou Town, stretching from the Great Wall Ancient Town Reception Hall to the Gubeikou History and Culture Museum. It serves as the administrative and cultural heart of the town.
街区现状：建筑破旧、配套缺失，大量资产处于闲置状态，亟待创意力量的注入与激活。
Current Condition: The buildings are dilapidated, supporting infrastructure is largely missing, and many properties remain idle. The area urgently needs the infusion of creative energy to revitalize it.
古北妙街，不是你想象的庙，也不是你想象的街。当你站在古北口镇的古街入口，你看到的是一条沉睡的街。青砖灰瓦，庙宇林立，长城脚下的香火气与岁月感扑面而来——但街上几乎没有人。
Gubei Miao Street is neither the temple you imagine nor the street you picture.Standing at the entrance of the ancient street in Gubeikou Town, you see a street in slumber. Blue bricks and gray tiles, temples standing in rows, the scent of incense and the weight of history from the foot of the Great Wall—all hit you at once—but almost no one walks there.
这里是北京唯一的”中国历史文化名镇”，拥有72座庙宇的历史记忆、40公里长城防线的边关气魄、1.4公里古街区的完整肌理。然而，这一切正在以一种令人惋惜的方式沉睡。与此同时，在社交媒体上，”寺庙旅行”话题已积累超过14亿次浏览，”年轻人上香”成为席卷全国的文化现象，庙宇经济正以前所未有的速度崛起。
This is Beijing’s only “Chinese Historical and Cultural Town,” home to the historical memory of 72 temples, the frontier spirit of a 40-kilometer stretch of the Great Wall, and the complete texture of a 1.4-kilometer ancient street district. Yet all of this lies in a regrettable slumber.Meanwhile, on social media, the topic “temple travel” has accumulated over 1.4 billion views, and “young people offering incense” has become a nationwide cultural phenomenon. The temple economy is rising at an unprecedented speed.
这里有一个巨大的错位：
全国最火的文化趋势，遇上了最沉睡的历史资产。
我们相信，这个错位，正是破局的机会所在。
“古北妙街”非标主理人竞赛，由此而来。
Here lies a huge disconnect:
The nation’s hottest cultural trend meets its most dormant historical asset.
We believe this disconnect is precisely where the breakthrough lies.
这不是一场纯粹的概念设计竞赛，也不是传统意义上的招商引资。它是一次以竞赛为引擎、以创意为钥匙的系统性实验——我们邀请建筑师、设计师、艺术家、商业主理人，共同回答一个问题：如何让一条沉睡的庙宇古街，成为全国首个”街庙融合 + 非标商业”的青年潮流聚集地？这个问题没有标准答案。但我们相信，答案就藏在你的方案里。
This is not purely a conceptual design contest, nor a traditional investment attraction effort. It is a systematic experiment driven by competition and unlocked by creativity—we invite architects, designers, artists, and commercial curators to answer one question together:
How can a sleeping temple street become the nation’s first youth-oriented hub combining “street-and-temple integration” with non-standard commerce?There is no standard answer—but we believe the solution is waiting within your proposal.
赛道设计
Track Design
面向人群： 建筑师、室内设计师、景观设计师、公共艺术家、装置艺术家、策展人
Target Participants: Architects, interior designers, landscape designers, public artists, installation artists, curators
核心命题：如何以设计的力量，将古北口镇的长城边关历史与庙宇文化底蕴，转化为具有当代美学价值的空间体验？
Core Challenge:How can design transform Gubeikou Town’s Great Wall frontier history and temple cultural heritage into spatial experiences with contemporary aesthetic value?
设计方向（可包括但不限于）：设计方向可包括庭院改造与建筑空间活化设计、公共艺术装置与景观小品、灯光设计与夜间场景营造、文化展陈与沉浸式体验设计、街区界面与导视系统设计，以及临时性或可拆卸的快闪空间设计。
Design Directions (including but not limited to):courtyard renovations and the activation of architectural spaces, public art installations and small-scale landscape features, lighting design and the creation of night-time atmospheres, cultural exhibitions and immersive experience design, street interface and wayfinding system design, as well as temporary or modular pop-up spaces.
面向人群： 商业主理人、文创品牌创始人、餐饮/茶饮主理人、民宿运营者、文化体验空间创始人
Target Participants: Commercial operators, founders of cultural and creative brands, F&B operators (restaurants/tea), guesthouse managers, founders of cultural experience spaces
核心命题：如何在保留古镇历史风貌的基础上，设计一套与古北口气质相符的非标商业模式，实现可持续的长期运营？
Core Challenge:How can a non-standard commercial model be designed that aligns with the character of Gubeikou while preserving the town’s historical features, achieving sustainable long-term operation?
业态方向（可包括但不限于）：业态方向可包括文化体验空间（非遗体验、手作工坊）、生活美学零售（文创产品、在地风物、设计师品牌）、精品民宿与特色住宿、主题餐饮与特色茶饮（结合庙宇文化、长城文化、边关文化）、创意市集与快闪空间。
Business Directions (including but not limited to):Business directions may include, but are not limited to, cultural experience spaces such as intangible heritage workshops, lifestyle and aesthetic retail featuring cultural products, local specialties, or designer brands, boutique guesthouses and themed accommodations, themed dining and specialty tea experiences that integrate temple culture, Great Wall heritage, and frontier history, creative markets and pop-up spaces.
策略：以最小投入撬动最大示范效应，作为街区的"流量入口"
Small-scale locations with the potential to attract visitors, generate rapid traffic and become viral hits Leverage minimal investment to achieve maximum demonstration effect, serving as the district’s ‘traffic gateway’
策略：串联多个点位，提供完整的叙事体验，引导游客深度游览
Designing themed routes or storylines that are both interactive and commercial Connecting multiple points to provide a complete narrative experience, guiding visitors on an in-depth exploration
策略：形成街区的"内容核心"，承载多元业态与长期运营
Utilising large-scale spaces to create bespoke curated concept stores or multi-functional courtyards Forming the district’s “content hub”, hosting diverse business formats and long-term operations
赛道 A｜古镇美学新场景活化
Track A｜Activating New Aesthetic Scenes in the Ancient Town
空间营造奖 50,000 RMB 1 名 面向所有点位
装置展陈创意奖 30,000 RMB 1 名 选点为药王庙前广场
跨界融合奖 30,000 RMB 1 名 面向所有点位
创意场景奖 30,000 RMB 1 名 面向所有点位
可持续生态奖 30,000 RMB 1 名 选点为公产4号镇政府东厢楼或民房1号老粮库院
Spatial Experience Award – 50,000 RMB, 1 winner, applicable to all sites
Installation & Exhibition Creativity Award – 30,000 RMB, 1 winner, located at the square in front of Yaowang Temple
Cross-Disciplinary Integration Award – 30,000 RMB, 1 winner, applicable to all sites
Creative Scene Award – 30,000 RMB, 1 winner, applicable to all sites
Sustainable Ecosystem Award – 30,000 RMB, 1 winner, at Public Property No.4 East Wing of Town Hall or Old Granary Courtyard No.1
Track B｜Non-Standard Commercial Operation
广义非标奖 50,000 RMB 1 名
创新活力奖 30,000 RMB 1 名
商业潜力奖 30,000 RMB 1 名
运营先锋奖 30,000 RMB 1 名
新商业生态构建奖30,000 RMB 1 名
Broad Non-Standard Award – 50,000 RMB, 1 winner
Innovative Vitality Award – 30,000 RMB, 1 winner
Commercial Potential Award – 30,000 RMB, 1 winner
Operational Pioneer Award – 30,000 RMB, 1 winner
New Business Ecosystem Award – 30,000 RMB, 1 winner
特别说明： 奖金皆为税前奖金。获奖作品将有机会实现方案落地，组委会将协助对接古北口镇政府及相关资源方，推动优秀方案从图纸走向现实。
Note: All prizes are pre-tax. Award-winning proposals may be implemented with the organizing committee assisting in coordination with Gubeikou Town government and relevant partners to bring outstanding concepts from paper to reality.
赛道 A｜古镇美学新场景活化
Track A｜Activating New Aesthetic Scenes in the Ancient Town
必选提交内容：
1报名表：通过竞赛官网下载并填写
2设计方案文本：PDF/PPT/PPTX 格式，建议不超过 50 页
3图纸与效果图：
可插入设计方案内，并单独提取为图片
格式：JPG/JPEG/PNG，分辨率不低于 300 DPI
建议包含：总平面图、局部平面放大图、轴测图、效果图、局部立面/剖面图、设计分析图
4设计说明：图文并茂，清晰阐述设计理念、文化转化逻辑、实施可行性
Mandatory Submissions:
1.Registration Form – downloaded and completed via the competition website
2.Design Proposal Document – PDF/PPT/PPTX format, recommended under 50 pages
3.Drawings and Renderings – may be embedded in the proposal and separately submitted as images; JPG/JPEG/PNG format, minimum 300 DPI resolution; recommended to include site plan, detailed plan, axonometric view, renderings, elevations/sections, and design analysis diagrams
4.Design Statement – clearly explaining design concept, cultural interpretation logic, and implementation feasibility
自选提交内容：
5视频或动画：MP4 或 MOV 格式，文件不超过 100 MB，时长不超过 5 分钟
Optional Submissions:
Video or Animation – MP4 or MOV, max 100 MB, under 5 minutes
赛道 B｜非标主理新商业运营
Track B｜Non-Standard Commercial Operation
必选提交内容：
1报名表：通过竞赛官网下载并填写
2商业计划书：PDF/PPT/PPTX 格式，内容可包括但不限于：zxz市场分析与目标客群定位
◦商业创意与核心概念
◦业态规划与空间布局图
◦盈利模式与财务预算
◦营销策略与传播方案
◦运营管理方案
◦效果图与空间设计意向
◦实施计划与资金预算
◦与在地文化/社区共生方案
Mandatory Submissions:
1.Registration Form – downloaded and completed via the competition website
2.Business Plan – PDF/PPT/PPTX format, content may include but is not limited to:
market analysis and target audience, business concept and core idea, operational layout and spatial planning, revenue model and financial budget, marketing and communication strategies, operational management plan, renderings or design intent, implementation plan and capital budget, and local culture/community integration
自选提交内容：
3视频或动画：如有相关商业展示视频或运营模拟，MP4 或 MOV 格式，不超过 100 MB，时长不超过 5 分钟
Optional Submissions:
Video or Animation – related business presentation or operational simulation, MP4 or MOV, max 100 MB, under 5 minutes
注意事项
1所有作品需确保为原创，不得侵犯第三方知识产权
2提交作品后不可修改，除非有特别说明或补充材料
3参赛者需对提交内容负责，确保真实性和准确性
4电子图纸中不得出现任何有关作者姓名和所在单位或院校的文字或图案（匿名评审阶段），不符合规定者将被取消参赛资格
Notes:
1.All submissions must be original and not infringe third-party intellectual property
2.Submissions cannot be modified after upload unless otherwise specified or supplemented
3.Participants are responsible for the authenticity and accuracy of their submissions
4.Electronic drawings must not contain any identifying information of the author or affiliated institution during the anonymous review phase; non-compliance will result in disqualification
主办单位：北京市密云区古北口镇人民政府
承办单位：AIM国际设计竞赛、SMART度假产业平台、辛庄创客联盟、北京古镇富民小镇运营管理中心
Organizer: Gubeikou Town People‘s Government, Miyun District, Beijing Municipality
Co-organizers: AIM International Design Competition
SMART Integrated Resorts Industry Platform；Entrepreneurship Union | Xinzhuang；
Beijing Ancient Town Fumin Town Operation and Management Center
这是一段关于「蓬勃的生命」与「深刻的使命」碰撞后产生的故事。2010年5月,在一群年轻的建筑师对中国目前设计人才现状进行争论的过程中，一个年轻、敢为人先而富有活力的组织“AIM – 建筑师使命”宣告成立。AIM旨在通过竞赛的方式，从年轻设计师中选拔优秀的人才，而更具意义的是，我们希望通过这一竞赛活动，能唤起更多的青年设计师对设计的热情和投入，对社会责任感和使命感的关照，积极去思考与行动。
This is a story born from the collision between “vibrant vitality” and “profound mission.” In May 2010, during a debate among young architects about the state of design talent in China, a pioneering and energetic organization—AIM (Architectural Mission)—was founded. AIM aims to identify outstanding talents among young designers through competitions. More importantly, we hope to inspire more young designers to reignite their passion and commitment to design, reflect on social responsibility and purpose, and actively engage in thinking and action.
AIM始终将关注重点放在青年设计师的成长以及随着社会发展，被忽视的弱势建筑群体，同时与政府、院校、媒体、公益组织、事务所、设计师、开发商等多方保持着良好的合作关系。AIM始于北京，致力于为文旅行业提供拥有兼容性、持续性、生产性、生长力的内容产业及创新人才。16年38场竞赛，8000+份创意解决方案，100万+影响人群，涉及建筑设计、民宿、IP公共艺术、文创等。在不断更新迭代当中,形成了以奖代补、以赛代招的创新竞赛招商模式，通过组织一场竞赛，营造一个社群，并搭建一个连接生产需求和生产力的平台。在文旅的常规赛道内，创造出多元化路径以解决“IP升级、人才升级、内容升级、社群升级”的关键内核。
AIM has always focused on the growth of young designers and the often overlooked vulnerable groups in architecture amid social development. At the same time, it maintains strong collaborative relationships with governments, academic institutions, media, non profit organizations, design firms, designers, developers, and other stakeholders. Originating in Beijing, AIM is dedicated to providing the cultural and tourism industry with content and innovative talent that is adaptive, sustainable, productive, and growth oriented. Over 16 years, AIM has organized 38 competitions, gathered over 8,000 creative solutions, and impacted more than 1 million people—spanning architectural design, homestays, IP based public art, cultural creativity, and more. Through continuous evolution, AIM has developed an innovative competition based model that replaces subsidies with awards and recruitment with contests. By organizing a competition, it builds a community and creates a platform connecting production needs with productivity. Within the conventional track of cultural tourism, AIM has forged diverse pathways to address the core challenges of “IP upgrading, talent upgrading, content upgrading, and community upgrading.”
1原创声明：参赛作品须为参赛者原创，未侵犯任何他人的专利、著作权、商标权及其他知识产权。
2参赛作品知识产权归属：参与竞赛的参赛者/团队/工作室等，依法对参赛作品拥有署名权、商标权、版权；大赛主办方及冠名方，对所有参赛作品拥有展示和宣传等权利。
3落地执行说明：参赛选手提交的作品方案，艾思玛特（北京）国际文化顾问有限公司不提供方案落地执行；若甲方有落地执行需求，应与相关参赛选手对接落实。
4免责声明：全部参赛作品仅代表参赛者观点，不代表竞赛发起方及冠名方的观点、看法及立场。
1.Originality: Submissions must be original and not infringe any patents, copyrights, trademarks, or other intellectual property rights.
2.IP Rights: Participants retain authorship, trademark, and copyright of their submissions; organizers and sponsors have the right to display and promote all entries.
3.Implementation: AIM (Beijing) International Cultural Consulting Co., Ltd. does not provide implementation services for submitted proposals; if the client requires execution, participants must coordinate directly.
4.Disclaimer: All submissions reflect the participants’ views only, not those of the organizers or sponsors.
本次活动的最终解释权归 AIM COMPETITION 所有。
*版权声明：此文件版权属于艾思玛特（北京）国际文化顾问有限公司所有，
未经书面授权，不得转载、摘编或以其他方式使用。
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